Hospira screen-saver for ASH

Good things come in small packages
Hospira, a tiny pharma distributor, was pleased to do one of the more creative digital executions shown at ASH. And they initially only came to us to make an animated MOA video in 4 weeks.

The situation: We created a typical animated product MOA video being launched at the Hospira exhibition booth at ASH. Hospira wanted to have timed "showings" with a spokesperson walking heme/oncs through the specifics of the MOA...that was the big showstopper, but what was to happen on screen between the "showings"?

The solution: An oversized "screen saver" with a relevant message.  We proposed that between MOA loops, Hospira could have some corporate promotion that would be interesting and even somewhat clever on screen as people walked past or gathered for the MOA. Of course this needed to be done quickly and there was very little budget for something extra. After walking them through a storyboard, they agreed. It was done inhouse by our digital team, was relatively easy and quick to program, and the music was a stock loop. Nothing elaborate but it filled the need they didn't even realize they had.

End result: Small effort was a big hit. People were reading the message, liked the tempo of the music and were more engaged than ever thought possible by this novel, easy to produce, impactful screen saver.

Thank you e-blast with a B-cell and Bond theme

Why would anyone want to do this?  Simple.  We were working on a pitch drug for NHL, which targets B-cells.  And the brand personality we came up with was James Bond.  When we pitched the 007 idea, they were wide-eyed watching the personality video and applauded. We flew back from Seattle from the pitch, and from 9-2 the next day, put this all together and had it ready as an e-blast for the perspective client before the end of the day.   The mystery to us was why they never called until we detected that the J-V ended up in a buyout with another company.  It was fun while it lasted.

PrePitch e-blast: Kitchen sink part 1

Client loved and probably still loves their giant orange monoclonal antibody (what's not to love with a billion dollar drug?).  It appeared at launch, it was a walkway, truck, bridge and recently a paperweight...and we put so much into the pitch that we just showed all the ideas going into the beloved orange mAB.  Kitchen sink is meant in a fond way.

Post-pitch e-blast: Kitchen sink part 2

Client professed their love for the giant orange monoclonal antibody again during the pitch.  We respected that.  Showed them more of what we showed them in this mega pitch. 

Video for a schizophrenia drug

So much goes on in the world of those with schizophrenia.  Here's the core value of a new agent. Never an easy journey.