Hospira screen-saver for ASH

Good things come in small packages
Hospira, a tiny pharma distributor, was pleased to do one of the more creative digital executions shown at ASH. And they initially only came to us to make an animated MOA video in 4 weeks.

The situation: We created a typical animated product MOA video being launched at the Hospira exhibition booth at ASH. Hospira wanted to have timed "showings" with a spokesperson walking heme/oncs through the specifics of the MOA...that was the big showstopper, but what was to happen on screen between the "showings"?

The solution: An oversized "screen saver" with a relevant message.  We proposed that between MOA loops, Hospira could have some corporate promotion that would be interesting and even somewhat clever on screen as people walked past or gathered for the MOA. Of course this needed to be done quickly and there was very little budget for something extra. After walking them through a storyboard, they agreed. It was done inhouse by our digital team, was relatively easy and quick to program, and the music was a stock loop. Nothing elaborate but it filled the need they didn't even realize they had.

End result: Small effort was a big hit. People were reading the message, liked the tempo of the music and were more engaged than ever thought possible by this novel, easy to produce, impactful screen saver.