Thank you e-blast with a B-cell and Bond theme

Why would anyone want to do this?  Simple.  We were working on a pitch drug for NHL, which targets B-cells.  And the brand personality we came up with was James Bond.  When we pitched the 007 idea, they were wide-eyed watching the personality video and applauded. We flew back from Seattle from the pitch, and from 9-2 the next day, put this all together and had it ready as an e-blast for the perspective client before the end of the day.   The mystery to us was why they never called until we detected that the J-V ended up in a buyout with another company.  It was fun while it lasted.